8 REASONS WHY IT MAKES SENSE
1. Yellow pages are used. 40% of active shoppers for a plumber use the yellow pages.
2. 86% of the people using the yellow pages while looking for a plumber are ready to buy.
3. 75% of the users view multiple ads in the heading
4. Users of the Plumbing contractors heading tend to be older and have more disposable income
5. Yellow pages is the last chance to reach the potential customer.
6. 55% of the transactions are from new customers.
7. $1 invested in yellow page advertising will generate $11 in revenue and $3 profit for a plumber.
8. Yellow pages expand the reach of other media. Newspapers grow from an 8% reach to a 44% reach.
The Bottom Line......Yellow page advertising works, for any business and specifically for Plumbers.
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