A recent (2005) study of over 76,000 yellow page display ads across 210 different headings documented that on average a $1 invested in local yellow page advertising produced $13 in revenue and over $4 in profit.
An average of 800 phone calls were received annually from the average local display ad.
For a new business 800 phone calls is a hugh boost to the potential new customer base.
Invest in advertising.....it pays.
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