IS YOU NUMBER IN THE PHONE BOOK?

Are you advertising in local newspapers? Church papers? Are you handing out business cards? Have you posted your name at the local big box store?

If you are not listed in the local at&t phone book you are loosing customers.

Everyone doesn't remember your number and if they remember your catchy name then go to the phone book, as 66% of adults do an average of 3.2 times a week, you CAN'T be FOUND.

Check out this link.

www.entrepreneur.com/advertising/adsbytype/article83110.html

Significant evidence supports the NEED to advertise in the local yellow pages to facilitate acceptance of a new business.

WHAT TYPES OF BUSINESSES?

Every business needs some type of directional (helps direct the consumer to the source of supply as opposed to creative advertising where the advertiser is hoping to find a consumer with a need) advertising, usually either the traditional print or Internet yellow page advertising. However, some types of business can capture profits quicker and receive a greater return with the traditional print yellow page directories.

Home service businesses:

ROOFERS
PLUMBERS
ELECTRICAL CONTRACTORS
SEWER CLEANERS
CARPET CLEANERS
WATER REMOVAL
GARAGE DOOR SERVICE

Notice that these are all emergency service businesses and people turn to their local yellow pages when they have an emergency need for an infrequent purchased product or service.

Also note that many of these businesses can be operated from a home base using a cell phone.

THE QUESTION? CAN I ADVERTISE WITH A CELL PHONE

YES!!! Major yellow page publishers such as at&t now allow a business to advertise in the traditional print and the Internet yellow pages without the need for a land line.

This is great news for businesses that are based at home or for start-up's without a permanent office.

Many successful, fast growing companies have begun with little more than a box of business cards, a truck sign, cell phone and an ad in the local phone directory.

I personally have many, many clients that are successful with appropriately sized ads in the at&t print or Internet directories (www.yellowpages.com) in southeast Michigan and northwest Ohio.