www.yellowpages.com is the Internets equivalent to local yellow page directories. And, it works for all the same type of businesses that benefit from advertising in their local yellow page directories.
Check out the benefits of local advertising.
www.yellowpages.com/sp/advertise/
Just like the print yellow pages you can advertise a cellular or residential phone for your business with the online yellow pages. If you are local to southeastern Michigan contact this blogger for additional information.
Thursday, December 7, 2006
Wednesday, December 6, 2006
PLUMBING CONTRACTORS NEED YELLOWPAGES
8 REASONS WHY IT MAKES SENSE
1. Yellow pages are used. 40% of active shoppers for a plumber use the yellow pages.
2. 86% of the people using the yellow pages while looking for a plumber are ready to buy.
3. 75% of the users view multiple ads in the heading
4. Users of the Plumbing contractors heading tend to be older and have more disposable income
5. Yellow pages is the last chance to reach the potential customer.
6. 55% of the transactions are from new customers.
7. $1 invested in yellow page advertising will generate $11 in revenue and $3 profit for a plumber.
8. Yellow pages expand the reach of other media. Newspapers grow from an 8% reach to a 44% reach.
The Bottom Line......Yellow page advertising works, for any business and specifically for Plumbers.
1. Yellow pages are used. 40% of active shoppers for a plumber use the yellow pages.
2. 86% of the people using the yellow pages while looking for a plumber are ready to buy.
3. 75% of the users view multiple ads in the heading
4. Users of the Plumbing contractors heading tend to be older and have more disposable income
5. Yellow pages is the last chance to reach the potential customer.
6. 55% of the transactions are from new customers.
7. $1 invested in yellow page advertising will generate $11 in revenue and $3 profit for a plumber.
8. Yellow pages expand the reach of other media. Newspapers grow from an 8% reach to a 44% reach.
The Bottom Line......Yellow page advertising works, for any business and specifically for Plumbers.
Friday, December 1, 2006
$13 in Revenue from a $1 investment in Advertising
A recent (2005) study of over 76,000 yellow page display ads across 210 different headings documented that on average a $1 invested in local yellow page advertising produced $13 in revenue and over $4 in profit.
An average of 800 phone calls were received annually from the average local display ad.
For a new business 800 phone calls is a hugh boost to the potential new customer base.
Invest in advertising.....it pays.
An average of 800 phone calls were received annually from the average local display ad.
For a new business 800 phone calls is a hugh boost to the potential new customer base.
Invest in advertising.....it pays.
ADS IN THE YELLOW PAGES CAN HELP LAUNCH A CAREER
Arthur Hills, a world renowned golf course architech with over 180 layouts in 10 countries to his credit believes that "a single phone book ad helped launch.....his career as a golf course architech".
www.toledoblade.com/apps/pbcs.dll/article?AID=/20060611/SPORTS05/606110322/0/SPORTS
If it worked for him it can work for anyone.
www.toledoblade.com/apps/pbcs.dll/article?AID=/20060611/SPORTS05/606110322/0/SPORTS
If it worked for him it can work for anyone.
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